As we continue to struggle during this pandemic, we’ve begun to accept that travel will never be the same. Destinations, travel businesses, and travel content creators struggle to define a new industry standard, all while keeping their brand top of mind for consumers who aren’t currently traveling. In the past, …
Influencer marketing is the business of paying social media personalities to advertise a brand or product. Though this particular term is now a household name, the practice itself is simply evolving from the original “word of mouth” promotion tactic. The introduction of social media platforms, such as TikTok and Instagram, …
As marketers look for new target markets to focus on as we slowly move beyond the crippling of COVID-19, we realized that there’s one demographic that has been completely overlooked: Generation X. There’s been so much discussion on what Gen Z likes, and what Millenials are up to, and even …
We’ve previously touched on how the pandemic has affected us socially with a rise in awareness of racial injustice as well as its impact on travel, entertainment, and social media. Today we want to remind you of the good in humanity. By sharing stories of creators and companies doing amazing …
In part one we explained how the Great Facebook Blackout of 2021 severely impacted companies, countries, and communities around the world. As well as how Facebook is being accused of putting people above profit according to Frances Haugen, one of two Facebook Whistleblowers. On a global scale, social media is …
By now you know how important social media marketing is for your company or brand. But do you know how to use social media “Stories” to promote your business? Businesses need to understand how to properly use this feature to their advantage. As it gives you a new avenue to …