This month our Brave Story will look different as we celebrate and share experiences from communities that often go overlooked and have recently been under attack: Asian and Muslim Americans. As we celebrate Asian American and Pacific Islander Heritage Month, and May 12th marks the end of Ramadan, we felt …
As marketers look for new target markets to focus on as we slowly move beyond the crippling of COVID-19, we realized that there’s one demographic that has been completely overlooked: Generation X. There’s been so much discussion on what Gen Z likes, and what Millenials are up to, and even …
Do you miss having spontaneous conversations with strangers? There’s an app for that! Clubhouse is the new audio-only, invite-only, iOS app that’s disrupting the digital marketplace. Since in-person networking events are currently canceled, Clubhouse has stepped in to fill that niche. But is this app purely a product of the …
Influencer marketing is the business of paying social media personalities to advertise a brand or product. Though this particular term is now a household name, the practice itself is simply evolving from the original “word of mouth” promotion tactic. The introduction of social media platforms, such as TikTok and Instagram, …
The Brave Story series features different personalities that have demonstrated courage and commitment to a cause, an initiative, or movement. We share their stories hoping that their journey and the lessons they learned along the way can serve as motivation and inspiration to us all in whatever path we choose, …
As we continue to struggle during this pandemic, we’ve begun to accept that travel will never be the same. Destinations, travel businesses, and travel content creators struggle to define a new industry standard, all while keeping their brand top of mind for consumers who aren’t currently traveling. In the past, …