In part one we explained how the Great Facebook Blackout of 2021 severely impacted companies, countries, and communities around the world. As well as how Facebook is being accused of putting people above profit according to Frances Haugen, one of two Facebook Whistleblowers. On a global scale, social media is …
Every conversation about marketing budget eventually reaches the same moment. Someone leans back, narrows their eyes at the proposal, and asks, “What is this going to cost us?” It’s the right question. It’s just not the only one. Because, in our experience, the more important and less often asked question …
Social media marketing changed faster in the past 18 months than in the five years before it. Algorithms shifted. New platforms gained traction. AI flooded feeds with generic content. And audiences — who have always been smarter than brands give them credit for — responded by trusting less, scrolling faster, …
There’s a version of destination marketing that most people recognize immediately: a paid ad with a sweeping landscape shot, a headline promising an “unforgettable experience,” and a call to action pointing to a booking page. It runs on social media, search, connected TV, and maybe digital radio. It reaches a …
Walk into a certain kind of agency presentation, and you’ll hear the same incantation every time. CRO. CTR. KPI dashboards. Drip sequences. Conversion funnels. Omnichannel attribution. Lead magnets. Inbound frameworks. The acronyms stack up like a wall: impressive, dense, and designed to signal one thing above all else: we know …
Let’s be direct about where we are. Inclusive marketing, building a brand strategy that genuinely reflects the diversity of the customers you serve and the world you operate in, has never been more complicated to talk about, and never been more important to actually do. In 2025, major corporations walked …