Historic female thought leaders and changemakers often aren’t acknowledged until their story ends. In honor of Women’s History Month, we wanted to feature a woman who has made a historic move. Deidre Mathis is the first Black woman to own a hostel in the United States. Wanderstay Hospitality Group is …
Revenge Travel is a buzzword that has been used over the last year to describe the increase in people traveling to make up for the experiences they lost during the pandemic. However, surviving travels’ revenge hasn’t been easy. From chaos at the airports, like Lufthansa and Eurowings canceling more than …
Brands and businesses should be aware that their customers are no longer afraid to hold them accountable for the actions of their employees and policies. We’ve previously explained why companies and customers aligning politically is the new norm. Last month, a father filed a $25 million racial discrimination civil lawsuit …
In the wake of COVID-19 and after years of isolation, many communities are struggling with mental health and mental illness. July is National Minority Mental Health Awareness Month which aims to bring awareness to the unique struggles that BIPOC communities face regarding mental illness. As companies and organizations increasingly pledge …
By now you know how important social media marketing is for your company or brand. But do you know how to use social media “Stories” to promote your business? Businesses need to understand how to properly use this feature to their advantage. As it gives you a new avenue to …
Video remains king when it comes to digital marketing and standing out on social media. With a short-form video, you can deliver a message or engage your audience in seconds. Here is an easy guide to short-term videos to help increase your brand engagement and success. The short-form video should …