Upstate Eats Trail
Promotional Campaign

We had a great time working with the Destination Marketing Orgs for Buffalo/Niagara, Rochester, Syracuse and Binghamton to bring to life a “road trip” tour of the recently formed Upstate Eats Trail. Working closely with each organization and their local partners, Brave World Media concepted, planned, produced, art directed, and shot the campaign. Deliverables included hero video cuts, a feature video for each city and social media assets (photos and videos) for the local teams to use on their channel and on the Upstate Eats Trail social channels. Dig in!

Upstate Eats Trail Hero Video

Upstate Eats Trail: Buffalo Video

Upstate Eats Trail: Rochester Video

Upstate Eats Trail: Syracuse Video

Upstate Eats Trail: Binghamton Video

Social assets