THE PRODUCT
SoupaPOTamus makes dehydrated soups the way farm kitchens used to: locally and ethically sourced ingredients, raw-dehydrated to preserve nutrition and flavor, packaged so that anyone — regardless of cooking skill — can make a genuinely nourishing pot of soup with nothing but water and a heat source.
The product is exceptional. The founder’s story is even better. Susan Efthimiou, a lifelong farm-to-table cook who homeschooled nine children and nearly died from Covid in 2020, built SoupaPOTamus from her family’s tradition of healing, homegrown food. She runs the business out of a remodeled 100-year-old dairy barn in Painted Post, New York. That story needed a brand worthy of it.
WHAT BWM DID
Brave World Media created SoupaPOTamus’s complete brand identity from the ground up: logo, visual identity system, packaging design across a growing product line, website design and development, social media content, sales materials, and a van wrap. Every touchpoint — from the packaging a customer holds in their hands to the website a buyer evaluates before placing a wholesale order — reflects a consistent brand built around warmth, authenticity, and the specific place this product comes from.
Beyond the design and development work, BWM also served as a strategic partner in the brand’s growth. Among the most consequential contributions was advising SoupaPOTamus on pursuing a partnership with Bubble Goods — a nationally curated, clean-label food marketplace founded by a Michelin-trained chef, with some of the strictest ingredient standards in the food industry. The introduction opened a national sales channel and introduced SoupaPOTamus to a premium, health-conscious consumer base that no regional presence alone could reach. Today, SoupaPOTamus carries 23 SKUs on Bubble Goods, with product ratings averaging 4.3 to 5.0 stars, and 80% of Bubble Goods’ brands are unavailable anywhere else — placing SoupaPOTamus in highly select company.
WHAT THE BRANDING HAS HELPED BUILD
The press followed the brand. SoupaPOTamus has been featured on Fox & Friends, covered in Bon Appétit, and in January 2026, Entrepreneur magazine published a full feature on Susan’s story — framing SoupaPOTamus as a model of American entrepreneurship and regional food innovation. For a specialty food business operating out of a dairy barn in Painted Post, that is an earned media footprint that most consumer brands spend years and significant budgets trying to achieve.
None of that happens with an unbranded product. It happens when the packaging, the website, and the visual identity communicate — before a single word is read — that this is a product worth paying attention to.
THE BIGGER PICTURE
SoupaPOTamus is a case study in what the right brand work does for a product that deserves to be found. The soups were always excellent. The story was always compelling. BWM’s job was to make sure neither of those facts was invisible — and to connect the brand to the channels and partners that could carry it beyond the Southern Tier to a national audience.
The trajectory speaks for itself.
