Here’s a scenario that’s probably already happening, whether you know it or not. Someone is planning a weekend in the Finger Lakes. They open ChatGPT — or Perplexity, or Google’s AI Overview — and they type: ‘What are some good marketing agencies in the Finger Lakes region?’ Or maybe: ‘Who …
Walk into a certain kind of agency presentation, and you’ll hear the same incantation every time. CRO. CTR. KPI dashboards. Drip sequences. Conversion funnels. Omnichannel attribution. Lead magnets. Inbound frameworks. The acronyms stack up like a wall: impressive, dense, and designed to signal one thing above all else: we know …
There’s a version of destination marketing that most people recognize immediately: a paid ad with a sweeping landscape shot, a headline promising an “unforgettable experience,” and a call to action pointing to a booking page. It runs on social media, search, connected TV, and maybe digital radio. It reaches a …
Every conversation about marketing budget eventually reaches the same moment. Someone leans back, narrows their eyes at the proposal, and asks, “What is this going to cost us?” It’s the right question. It’s just not the only one. Because, in our experience, the more important and less often asked question …