Finger Lakes Wine Country is organized to promote economic development and tourism in the Finger Lakes region of New York state. Regionally they had a strong presence, but they were having trouble amplifying their message and connecting with a broader audience – especially on their social media channels. The region has many reasons to visit: from its more than 100 wineries, breweries, and distilleries to the natural beauty of its lakes and countless waterfalls to its world-class attractions like the Corning Museum of Glass. Needless to say we had the building blocks for a strong strategy.
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